What does yoga have to do with digital marketing?
Digital Marketing, on the other hand, is a new technology. Yoga was created thousands of years ago in India’s forests and temples. These two technologies could be connected, but how the hell is that possible? It was the first time I thought this.
It was 5 o’clock in the morning and I had not slept since the night before. Let me tell you a bit about myself. I was working on a client project to develop their SEO (Search Engine Optimization), and Social Media strategy. They are a retailer of sports goods and have recently launched a new range of shoes in the market. They had never been B2B and were completely B2B until now. Their management set ambitious targets for online sales, but placed many restrictions to avoid conflict with their B2B partners. It was difficult to convince them on many fronts, and we kept going back and forth for a while.
The Yoga Guru arrived and began the warm-up. Half asleep, I didn’t want to miss my Yoga class. The ‘Surya Namaskar,’ then the ‘Asnas of the day were performed. After I had exhausted myself, the Asna that I loved most was the ‘Shavasna. Yoga is a discipline that emphasizes the importance of the Corpse Pose. This is where you lie down on your back, with closed eyes, and take deep, slow breaths. Your body and mind are completely relaxed, and your body is totally released. It was during the Shavasna’ that suddenly I felt a profound sense of inner peace. I felt like everything was coming together from within. I felt like I was finding answers to all my problems. Although I’m not a saint, that was my moment in ‘nirvana. Although it is hard to put all that into words, I will try to sum up some key points that occurred to me that time.
The core is the only way to get the most from Yoga. To do this, you must forget about everything around you and focus solely on your breath. Digital Marketing is no different. You can only get the best out of any digital marketing initiative, whether it’s SEO, SEM or SMO, SMM, etc. It is important to focus on the content and forget everything else. You should not be distracted by other activities or constraints while creating content. It is Content that is the heart of the whole initiative. You must make sure it is relevant to your audience. Many of us make the biggest mistake of not making all strategies first, then getting to work on the content. We find out later that the content does not align with our strategy, and ask our team for modifications to the content instead of changing our strategy. This is a recipe for failure, and we then complain that it didn’t work.
Long Term Vision: Yoga never promises quick, short term benefits. Yoga classes are not for those who want to gain six-pack abs in three months. The goal of yoga is to live a long, healthy life. This is the same vision that ancient Yogis or saints from India had for hundreds of years. Many technologists have used digital marketing to their advantage as a way to quickly get results and not think about the long-term vision. Google updates and other such people ran wild to regain their rankings.
Inner Strength Yoga is about inner strength, a harmony between the mind and the body. Yoga doesn’t focus on beauty or external muscle building. Its goal is to keep you strong and fit from the inside. This may not seem strange to me, as I am a marketing professional. However, building an external image without developing inner strength is not sustainable. I’ve seen many organizations that were great at marketing, but couldn’t manage their cash flow and then had disastrous results.
Continuity You practice Yoga for a few months and then you become a Yoga instructor. You stop practicing Yoga for some reason. What happens next? What happens? The same applies to any digital marketing initiative, whether it’s SEO, SEM or SMO. For example, You might have been very successful with search engine optimization, and you may be at the top of the SERP (search engine result page). You could lose your ranking if you stop doing regular SEO activities.
These abbreviations are used:
SEO – Search Engine Optimization
Search Engine Marketing – SEM
PPC – Pay per Click
SERP – Search Engine Results Pages
SMO – Social Media Optimization
SMM – Social Media Marketing
GA – best smm panel Google Analytics
Digiup assists individuals and small businesses in three important aspects of digital marketing.